Consumer Packaged Goods and the Shipping Supplies You Need
Consumer Packaged Goods
Consumer packaged goods (CPGs) can be found just about everywhere. They exist in your home, in your office, your kids’ schools, the local community center, and pretty much anywhere else you might spend time. While this may seem overwhelming, that’s far from the case. We use these helpful items constantly for a wide variety of reasons, but what exactly are they? Consumer Packaged Goods
What are Consumer Packaged Goods?
Consumer packaged goods, which are also commonly referred to as CPGs, fast-moving consumer goods, or FMCGs, are items that are relatively low in price and that also tend to sell quickly. They cover a broad range of different products, including general household goods like non-perishable food, beverages, cleaning supplies, cosmetics, over-the-counter medications, and paper products like napkins or toilet paper. Items like these are available at reasonable prices and generally need to be replenished at home or at work on a regular basis.
Where Do Shoppers Get CPGs?
Traditionally, most buyers in the United States purchase their consumer packaged goods from brick-and-mortar retail outlets. However, with the meteoric rise of ecommerce and online shopping, 2019 saw an incredible $58.6 billion in CPG sales in the U.S. This accounted for approximately 11% of total CPG sales that year, while the industry’s online sales made up a whopping 64% of total online sales growth in 2018. For the average business selling this type of product, that means packaging your goods in a way that keeps them safe throughout a shipping process that sends the items directly to your consumers, instead of to a conventional retail store.
CPG Packaging Solutions for Ecommerce
In a standard retail environment, your products need to stand out on a shelf filled with competitors. When it comes to online shopping, you instead need to focus more on an exciting unboxing experience with packaging that also keeps your items safe as they head to the individual consumer. But what exactly are the ideal protective materials to perform such a task? Below, we’ve broken down the essential packaging supplies you need when selling and shipping consumer packaged goods. These all work great for ecommerce businesses, but can help you protect goods that are sold through traditional retail outlets as well.
A nice soft cushion for your delicate products lessens the impact of any bumps or vibrations that occur during transit. Protective packaging materials like air pillows are a simple and effective method that can be placed inside your product’s box. Better yet, they’re affordable and can be used with a huge variety of different CPGs.
Have you ever purchased something online that arrived on your doorstep with bubble wrap inside? We bet you or your kids had a good time popping each individual bubble. Not only is this versatile material fun to play with, it also keeps ecommerce consumer packaged goods extra safe. Bubble film works especially well for smaller items in the household goods and cosmetics categories – it even sometimes replaces entire boxes in the form of a bubble mailer!
Practically everyone who’s ever made an online purchase has received at least a few products in a mailer. There are many, many different types of mailers and they are one of the most common methods for shipping directly to consumers, which is definitely the case for consumer packaged goods. Single items like a bottle of ibuprofen or a palette of eye shadow fit easily into a small mailer, while there are larger options that can even accommodate bigger items like shampoo bottles or bags of protein powder. These convenient protective packaging tools are so versatile that they sometimes entirely eliminate the need for primary packaging.
Everyone and their mother should be thrilled to know that packing peanuts are nearly a thing of the past. Instead of these annoying, staticky peanuts that seem to get everywhere, most companies are choosing to use kraft paper or plastic films as their void fills instead. Void fill is used to take up empty space in a shipping box in order to stop the product from banging into the sides and getting damaged. This protective material is an excellent choice for CPGs, especially more fragile items or anything that may be packaged in a breakable container.
Ecommerce and Consumer Packaged Goods
In the United States, total ecommerce sales were an outstanding $602 billion in 2019. In 2020 and beyond, we only expect that number to continue rising and consumer packaged goods are a hot market for online sales. Knowing how to package them to send to both brick-and-mortar shops and to individual buyers is essential to your business maintaining excellent sales.