Board Game Packaging and Shipping Tips
Games are a great way to connect with friends or stay entertained while stuck at home, which is why we’re providing handy board game packaging and shipping tips. In the midst of the coronavirus pandemic, people across the world are staying home and finding ways to occupy themselves without leaving the house. A great method that many have discovered are board games and puzzles. They can entertain you for hours, can be played with family or virtually with friends, and most of the time are very budget friendly. For retailers and manufacturers, this means a likely uptick in online sales, so let’s look at some helpful board game packaging and shipping tips.
Create a Lasting Impression
First impressions are essential to retaining business, so it should go without saying that your packaging needs to look good. Even if you’re an ecommerce retailer and customers aren’t comparing your product to ten or more similar items all sitting on the same shelf, it’s important to visually appeal to your consumers. This means you need to create a compelling look at every angle, from the board game itself to the materials you use to ship it. Consider elements like placing stunning logos or exciting stickers on the package, fun inserts within the shipping box, or a colorful void fill to protect your goods and bring a lively visual element at the same time.
Functionality is Everything
While looks are a major factor in pleasing and impressing your clients, the shipping materials for your board games must also be functional. This is where you need to consider the specific details of your games or puzzles. Do you only include paper cards and pieces or does gameplay require heavy figurines and dice? The individual components of your game will require different types of packaging materials, which we’ll break down here.
Lightweight Games and Puzzles
For those who create and manufacture lightweight games, like puzzles or card-based playing, you’ll likely be able to stick with smaller, lighter packaging materials. This could be anything from paperboard boxes to kraft literature mailers. These types of protective shipping products help keep your goods safe without adding unnecessary weight (or costs!) to your games. Most of these options are easy for your customers to open and look great upon arrival.
Solid Pieces, Figurines, and Games
Many games feature playing pieces made of solid materials, such as hard plastics or metal. Because these items are heavier, they require packaging that can handle and protect them, especially if a lot of these pieces or figures are included with the game. Options for mailing out these types of games could be rigid corrugated boxes or oversized poly padded mailers. They do an excellent job of safeguarding your products from harm while in transit and can be very cost effective, especially if you ship multiple items at one time.
Beyond the containers that hold your games in place as they travel to customers, you’ll need protective packaging within those containers as well. Placing a void fill like kraft paper or air pillows inside helps to stop the games from bouncing around within their boxes, which keeps the pieces safer from harm and can also assist in ensuring the game looks amazing when your client opens the box. If you ship multiple games to one location, you’ll want to consider packaging them with barriers between each game box. Materials like bubble wrap or foam can reduce the chances of boxes bouncing off one another or against the walls of the container.
Designing an Accessible Game Package
As a game maker, you probably already understand that most players and enthusiasts own a variety of different board games or puzzles and like to share the activity with their friends and family. Like almost any other product, this means you have to plan your game’s packaging to accommodate your customer’s needs. Because your goods will likely join a multitude of similar items, your package should be easily stackable and storable. Creating packaging that is easy to transport to a friend’s house for game night is another major bonus that can keep your clients coming back for more. The good news is that boxes tend to easily fit these requirements and are often a very cost-effective way to package and store your games and puzzles.
Games for Life
Board games and puzzles have been around for a very long time and aren’t likely to disappear anytime soon. Oftentimes, we keep our favorite games for many years to share them time and time again with our loved ones. By utilizing functional, effective, and visually stunning packaging, you can maintain a great relationship with your customers. This encourages them to purchase other products from your business and to share your products with their friends and families.